Overview
The ever-evolving retail space poses major challenges as it attempts to enhance shopper's experience, optimize inventory and merchandising, enable omni-channel experience, online store operations and capitalize on opportunities to make better decisions. Kinetic Dreamers has designed retail/ eTail solutions specifically to account for these challenges.
We can help you answer the following business questions:
•How do I increase the footfall of customers in a retail store by acquiring new customers as well as ensuring repeat purchase from existing customers?
•Do I understand the purchasing pattern of a shopper in my retail outlet and map the consumer journey?
•How can I increase the size of the purchase basket of customers and also understand the combination of the products purchased?
•What are the key customer segments based on their purchase pattern and other key parameters?
•Can I scientifically develop in-store pricing and merchandising strategies for maximizing volume and sales value?
•Can I present a true omni-channel experience to my consumer? What are the most preferred channels for different type of consumer segments?
•How can I understand my customers better in order to increase their lifetime value (CLV)?
•How can I get shopper insights to understand what kind of products my customers are buying together, and how can I use this information for my store layout?
•How can I improve the channel efficiency? What kind of channel would a customer respond to during campaigning?
•How can I make better forecasts of the demand on the SKU/Product Group level?
•Are my inventory levels optimized to meet the stated service levels and how should I handle seasonal demand?
•How does my online channels impact by in-store experience/ behavior?
•What online optimizations activities do I need to undertake to improve my online spend?
•How do I leverage new media channels to drive more brand recognition and enhance my brand presence?
•How do I keep my customers engaged on my store front (online and offline) and get more conversion?
•How do I effectively measure my digital content consumption and sales correlation?
•How do I make the path to purchase more effective and easy for my end consumer?
